Privacy

What we collect and why.

Short version: we run our own cookieless analytics so we can tell whether the site is doing its job. No cookies, no third-party scripts, no advertising. Here is the long version.

What we collect

When you visit a page on maram.ch, the following ends up in our analytics database:

  • The page URL. The path on maram.ch you visited (e.g. /blog/two-founders-one-cluster).
  • Where you came from. The referrer URL (e.g. linkedin.com), if your browser sent one.
  • Your country. Derived from your IP address by Umami at the moment of the page view. We never store your IP — it is hashed before it touches the database.
  • Your browser and OS. Things like 'Firefox on macOS' — derived from the standard User-Agent header your browser sends to every site.
  • Session duration. How long the tab stayed on a page. Helps us see which posts are actually being read.
  • A few click events. Specifically: which call-to-action you clicked (Let's talk vs How we work), which expertise or sector card you opened from the home, scroll depth on long pages, and outbound links to LinkedIn or GitLab. No content from the page, no form data — we have no forms.

What we don't collect: cookies, cross-site identifiers, advertising pixels, fingerprints, anything that would let us recognise you on a different site.

Why

To know which pages are worth writing and which CTAs are working. No advertising, no third-party sharing. The numbers only ever leave the studio if we cite an aggregate in a blog post — and even then, never anything that could identify a single visitor.

How long we keep it

Raw analytics data is automatically deleted after 90 days. We do not keep historical sessions for the long-term; the dashboard shows trend lines, not individual visits.

Where it's stored

On our own Kubernetes cluster at Switch Engine in Switzerland. The analytics tool is Umami — an open-source, MIT-licensed project that we self-host. Your data never leaves our infrastructure: no requests to Google, Meta, Cloudflare, or any third-party analytics vendor.

Your rights

Under the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR), you can ask us what we have about you, ask us to delete it, or file a complaint with the Federal Data Protection and Information Commissioner. Email ping@maram.ch — Maram GmbH is the data controller.

Changes to this notice

If we ever change what we collect — add a new tool, change the retention window, anything material — we will update this page and bump the date below. This page is the one source of truth.

Last updated: .